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During Mr. Rosen's 27 years as a practicing franchise attorney, he has seen franchises succeed and fail, and he understands the reasons for both. Federal and state advertising laws present both franchisees and franchisors alike with another quagmire of legislation that they must understand and comply with to ensure long-term success. Mr. Rosen has successfully negotiated settlements for clients with the Federal Trade Commission and various state attorneys general when compliance issues have arisen.